Drupal is an open source software which is free. Drupal originated in the University of Antwerp and was created by two students Dries Buyaert and Hans Snijder in 2000. Originally the software was called “drop.org” and was changed to “Drupal” in January 2001. The word is derived from the English pronunciation of the Dutch word “druppel” meaning “drop”. The coding of Drupal is in PHP.

The concept of a “buyer persona” has helped many companies better target their prospective customers. When it comes to creating and managing our online content, we need to get this feeling back by knowing our prospective customers, understanding what motivates them, and demonstrating our ability to listen by offering relevant content tailored to who they are, not what we’re trying to promote.

The next time you’re tasked with creating new content for your Web site, try to envision if there’s a way to get more bang for your buck. Instead of producing one, long video that’s bound to lose viewers that just don’t have 45 minutes to spend with you at a time, create a three-part series that will keep people coming back for more. When you use targeted content to stay relevant and address your audiences’ needs, you make a strong case for yourself as both a good listener and a resident expert.

Content is king, right? This is absolutely true for present-day web sites. Gone are the days when web sites consisted of static pages with few areas of changing content. Web portals and web communities are the order of the day wherein content is updated not just daily but a few times a day! Businesses, big and small, have realized the importance of providing up-to-date information about their products and services on their web sites. All this, however, has led to a new problem – managing and organizing this growth in content.

As your website increases in size and complexity, you may find that using static HTML pages makes it very difficult to keep track of your content and the changes to that content. On the other hand, you may feel that maintaining a dynamic website would require the services of a technical person. For larger websites, you may feel the need for the services of a technical staff. The cost of technical support is a big concern.